When a PPC (pay-per-click) campaign functions efficiently, it can obtain an exceptional ROI (return on investment) in a short period of time.
Many leading companies expend millions of dollars on their PPC efforts because they understand the ROI it can bring.
So can you, and the best part about it is that you don’t have to shell out millions in ad spend.
A PPC campaign budget can start undersized while testing. Most PPC agencies recommend their clients begin with a test budget of about $1,000/month and go from there.
Something crucial about PPC services is getting down the fundamentals of a PPC campaign. A well-structured, well-planned PPC campaign can fast-track your ROI and help you scale quickly.
Here are 5 characteristics that exemplary PPC campaigns have:
Though traffic volume for top-of-page placement in PPC ads is higher, it isn’t really crucial that push for that at first – it’s okay to settle with lower placement at first.
A lower-placed Google ad for example may receive less monthly traffic, however, if it gets the same conversion rate as the top-placed ad, you are on the right track.
Furthermore, your ad must be mentioned within the first three pages of Google, Bing, or Yahoo. So, sure outbid most of your competitors but if CPCs are high, focus on lower-hanging fruit.
PPC ads must be full of deliberate ideas to influence market factors such as seasonal shopping, promotions and sales efforts, analytics, A/B testing, estimated traffic, and more.
The emphasis of a well-thought-out PPC campaign should be based on efficiency instead of budget.
A strongly written advertisement that targets suitable keywords and conveys a relevant landing page for users has a much greater chance of converting when compared to an unplanned or semi-planned PPC ad.
Your selection of keywords within your PPC campaigns is critical.
For example, if you have an eCommerce site and products produced from medicinal plants, spending on keywords such as “medicinal plant products” might not get you as much return when compared to spending on certain longer tail keywords – “medicinal plant products for heart,” or “OTC products for heart health.”
This is because some users searching for “medicinal plants” may be pursuing knowledge of plants, and they might not want to buy a product per se.
On the other hand, a specific user looking for a medicinal plant product that has cardiovascular healing abilities might be a buyer.
If users like what they see, they will swipe their credit cards. This is the whole reason why CRO and landing pages are so important.
A perfectly constructed PPC ad that hyper-targets the proper keywords, coupled with giving users a seamless experience is a force to be reckoned with.
Studies show that PPC agencies allocate roughly 70% of their day-to-day focus on analytics and research and about 20% of their time writing ads.
Some less successful companies do the reverse – it is important that as the client you know what’s happening.
Properly written ad copy is important, however, research and the ability to read analytics stand paramount.
This is how most PPC agencies help clients receive an honorable return on investment (ROI).
It is important to keep in mind that PPC is a fine marketing skill land even though anyone creates a Google Ads account and begins advertising, it’s not always as simple as it looks.
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