Table of Contents When a PPC (pay-per-click) campaign functions efficiently, it can obtain an exceptional ROI (return on investment) in a short period of time. Many leading companies expend millions of dollars on their PPC efforts because they understand the ROI it can bring. So can you, and the best Read more…
Table of Contents Investing in your website’s SEO shouldn’t be a hard decision like other marketing expenditures. It is a must, to say the least. Calculating your site’s ROI stemming from SEO may be more complex when compared to your other advertising channels. Why? Because we are not dealing with Read more…
Table of Contents Being an owner of a small to medium-sized business – you may or may not have heard of SEO. Most are aware but often do not care enough to look more into it – well, I’m here to tell you SEO is the heartbeat of your Read more…
Table of Contents What is Search Engine Optimization? Search engine optimization also referred to as SEO, is the method of enriching website volume along with quality traffic to a specific domain from the search results page (i.e. Google Search). The more favorable your domain ranks on each search engine result Read more…
