Table of Contents Split testing, otherwise known as A/B testing, is an essential characteristic of a successful Facebook Ads optimization strategy. Nevertheless, not all advertising goals fund the notion of split testing which is a bit disheartening. Possibly in the future, Facebook will permit businesses to opt for split testing Read more…
Table of Contents In 2022, if you aren’t on Facebook… well never mind… let’s just assume you wouldn’t be reading this article Regardless of whether you use your Facebook account, it is still a powerful marketing tool. Depending on the app you are trying to promote, Facebook is the perfect Read more…
Table of Contents PPC marketing as we know has been quiet lately. With the tremendous amount of “Google Penalties” and the incapacity to actually target users with any sort of hyper-targeting, most brands have chosen to ditch the process of PPC marketing. That is until Facebook chose to set up Read more…
Table of Contents PPC (or Pay Per Click) is one of today’s popular terms referring to paid advertising online. PPC gives more accurate results when compared to traditional online advertising and promotion. The power of PPC is underrated in the eyes of some companies – however in 2022, if Read more…
Table of Contents When a PPC (pay-per-click) campaign functions efficiently, it can obtain an exceptional ROI (return on investment) in a short period of time. Many leading companies expend millions of dollars on their PPC efforts because they understand the ROI it can bring. So can you, and the best Read more…
