PPC marketing as we know has been quiet lately. With the tremendous amount of “Google Penalties” and the incapacity to actually target users with any sort of hyper-targeting, most brands have chosen to ditch the process of PPC marketing.
That is until Facebook chose to set up its PPC services that possessed demographic targeting as a fundamental part of campaign creation. The ancient practices of PPC still apply to a particular degree.
You clearly should do your keyword research to hone in on advantageous niches.
Nevertheless, you also have the power to explore new brands and fan pages directly associated with your desired searches in the effort to measure the true activity levels of these smaller verticals.
There are alternative routes to take full advantage of this strong marketing technique, however, you cannot fully abandon traditional methods altogether.
Most brands have overlooked some of the basics of how to actually run PPC campaigns in 2022.
Affiliate marketing via PPC efforts really doesn’t have to be challenging. If you can involve these four unadorned concepts in your campaigns, you will start to notice instantaneous growth in your return on investment (ROI).
PPC marketing is mainly about your search positions. This is definitely not news to anyone. However, most individuals don’t know how much of a dissimilarity there is in terms of CTR between the first position and the fifth.
As you probably assumed, it’s a surmountable difference. Revelation is the difference between positions four and five.
Position five gets roughly 90% of all user clicks whereas position four receives about 2% of all clicks.
This simply means that improving your position by one spot alone can have a huge increase in your traffic.
How do you better your SERP position? The first option would be to pay more, however, unless you are seeing a great ROI, don’t spend more just yet.
The most straightforward way to gain higher rankings while paying the same (or less) is to enhance your campaigns’ ad relevancy.
That merely means curating ads that present users with exactly what they are searching for.
For example: If users want biking shoes, don’t write an ad about shoes in general.
After your SERP position improves, your paid marketing endeavors should be focused more on conversion rate optimization. Start to double-down on what’s working and shut off what’s not.
Clearly, we cannot always control what landing pages look like, therefore we have to assemble our own web pages that simulate the identical search terms employed to discover our ads.
This means creating hyper-targeted UGC content that allows users to see that they stumbled upon the right site for their needs.
A conversion rate increase from 1% to 2% is monumental when you are trading with affiliate developments that have a fair payout.
If you leverage outstanding content and offer users reviews and other forms of trust as a “professional” or “plausible source”, your conversions won’t have anywhere to go but up.
Accumulating and providing long-term lifetime value to every user is a vital component of thriving PPC marketing crusades.
This essentially means that our landing pages ought to have a quick feature that captures each user’s contact info for your team to follow up with.
After proving yourself as an authority who offers useful content, potential users will have no trouble buying from you.
Along with PPC marketing focusing on demographic, Facebook has removed one of the leading reasons most brands see failure with their PPC campaigns.
Demographic audience targeting helps brands save money while only targeting users that Facebook has deemed fit for a specific contextual interest category.
For example, let’s say you are an eCommerce company that sells hunting gear. When you curate your own campaigns with Facebook Ads Manager we will see interest options alongside the ability to target only males.
Think about this – being able to only see your ad to males between ages 30-55 who like to hunt and make XX amount of money per year. That sounds like a great audience to sell to.
When creating your PPC campaigns on Facebook can choose from a vast variety of variables such as age, gender, marital status, geographical location, hobbies, and interests.
Since you know exactly who your ad is going to be shown in front of, you can relax a little bit when curating copy to use.
Hyper-targeted clicks that get users to your landing pages create more potential buyers that are already well informed and know exactly what they want.
Adequate PPC marketing campaigns and growth hack marketers utilize complex procedures to efficiently maximize their time and leverage their efforts.
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